Have you seen Miu Miu’s Fall / Winter 2010 ad campaign yet? There’s something about the images and video that calls out to me the second I laid my eyes on them. I was transfixed by their genius concept that incorporated various elements that suit my generation to a T.
I see sheer desire, raw fantasy and of-so-crazy-it’s-my-life-live-yours elements that keep their fans breathless, at the edge of their seats, and wanting more. Being unusually analytical, I get that there is a little piece in all of us that connects with these elements, and I have to applaud their sensibility in engaging their consumers by invoking such feelings that artists like Rihanna and Lady Gaga have successfully used to capture their fans.
But I digress. I’m here not to dissect their marketing prowess. Well not entirely anyway. Being a marketer, such instincts can compulsively spurt out when I least expect them. Anyyyhooo. Am here to also gush and drool and dream over something that caught my eye during my recent trip to Suria KLCC.
*heart!*
Miu Miu Black Lambskin Totebag screams edgy cutesy rock, if that even make sense! Something about the tough and exotic look and feel to it appeals to me. The eyelets, the gold chains and the textured effect of the lambskin leather. *shivers* Although, being a lover of excessively and ridiculously huge bags, I do wish for it to be roomier. Suuure it can hold my most basic needs, but I doubt I would be able to cram in all my other daily must haves like my water bottle, my trusty leather bound notebook, my huge sunnies, my novel of the week and my stash of just-in-case accessories!
Hmmpf. Watch this space, I might fling that one con out the window and make that purchase anyway. Did I mention that aside from being marketing compulsive, I am also very very VERY impulsive.
Such fun being a girl, no?
Til next time!
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